CLIENT : Freeform

PROJECT : 25 Days of Christmas

AGENCY : Grandesign

As part of Freeform’s 25 Days of Christmas campaign, Freeform wanted to surprise one family, whose home was lost in a natural disaster, a tiny home inside of a giant Christmas package. This set was constructed at Oculus Plaza (One World Trade Center).The reveal was broadcasted live on Good Morning America and launched a national sweepstakes. Families who lost their home in a natural disaster could apply to win. Right before Christmas, Freeform gifted a family in California who lost their home in a forest fire.