To promote the new Paramount Pictures film, Paranormal Activity, we took over the original Paranormal house and rigged the home for this stunt. We put the house up for sale, and had over 25 showings with a realtor. Little did the potential buyers know, they were walking into a real like ad. With over 45 hidden cameras and 8 automated trigger points we were able to haunt potential home buyers.
This ad reached roughly 15 million views globally in the first 24 hours.