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CLIENT : TBS
PROJECT : Wrecked
AGENCY : Grandesign
To celebrate Season 2 of the TBS show WRECKED, we custom build a branded island and sailed it down the California coast. Fans, influencers, and the show’s cast were invited to come aboard and partake in the experience.
With seven days of public activations in 4 cities and three content-packed premier events, the island became the ultimate destination for castaways. The campaign ended with 3 activation days at San Diego Comic-Con.
